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UTM Link Builder

Build correctly encoded campaign links while preserving existing query parameters and fragments.

How to build a campaign link

  1. Enter a full HTTP or HTTPS destination URL.
  2. Add a source, medium and campaign name. Term and content are optional.
  3. Copy the generated link and test its destination before sharing.

Frequently asked questions

What happens to existing query parameters?

Unrelated parameters and the fragment are preserved. Existing campaign parameters are replaced by your current fields; blank optional fields remove their previous values.

Does this tool track clicks?

No. It adds campaign parameters to your URL. Your destination analytics service must support UTM reporting.

Should I include personal details?

No. Campaign values are visible in the shared URL. Avoid names, email addresses and other confidential information.

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